Digital Marketing

Om Shanti Healing

Om Shanti Healing was created by Jill Ufer, who is a licensed massage therapist in Fort Collins, CO. She uses multiple modalities to facilitate healing and muscle recovery. Jill was seeking brand awareness and the ability to retarget past clients. The digital marketing tactics I implemented include:

Lead Generation & Paid Media Strategy

+ SEO Implementation

+ Customer Journey Map

+ Pain Points and Drop Offs 

+ Google Advertising

+ 30 Day Nurture Funnel

The Taco Stop

Taco Stop provides Fort Collins, authentic Mexican food, featuring fresh ingredients and a great culinary experience. They are all about community; and their love and support shines through with every bite. They wanted to improve SERP. As their consultant I utilized these strategies:

SEO Competitor Analysis

+ Geotagging for GMB

+ SEO Competitor Analysis

+ Keyword Research

+ Super Local SEO Strategy

+ Google Tag Manager Setup

+ Custom GTM Event Tracking

group fitness marketing
Burn Boot Camp – Fort Collins, CO

Burn Boot Camp is a boutique Gym Franchise with over 250 locations nationwide. They provide 45 min workouts for women and their families with free childcare. Northern Colorado was a new territory for Burn Boot Camp. They needed to increase their brand awareness by growing their social media presence and attract clients to sign up for free trials. The following strategies were utilized:

Lead Generation & Paid Media Strategy

+ Content Marketing

+ Content Calendar

+ Graphic Design

+ Lead Magnets

+ Skipio Nurture Funnels

+ FB Paid Media Strategy

group fitness marketing
RedZone NoCO

RedZone NoCo is an athletic club located in Windsor Colorado. They offer coed, 60 min workouts that are a mix of cardio and strength training, designed to eliminate plateaus in your fitness journey. In order for RedZone to establish a digital presence online, improve the website experience, and increase membership sales, the following tactics were utilized:

SEO & Content Marketing Strategy

+ Full SEO Audit

+ Keyword Research

+ SEO Strategy

+ Pillar Content

+ Google Paid Advertising

+ 30 Day Nurture Funnel

Crushd Fitness

Crushd Fitness offers one-on-one personal training and group exercise classes, led by a female coach in Northern, CO. In order for Crushd Fitness to reach new clients, create a following, and increase training sessions, the following methods I implemented include:

Lead Generation & SEO Strategy

+ Google Analytics

+ Google Tag Manager

+ Custom Events Tracking

+ Facebook Pixel

+ SEO Strategy

+ Local SEO & Google My Business

+ Metrics Forecast and Reporting

Mae’s Menu

Mae’s Menu is a food blog, created by Chelsea Mae Plummer. She’s a home cook of 20+ years, recipe developer, marathon runner, food photographer, and dog lover based in Fort Collins, Colorado. Chelsea wanted to see which web pages were most popular, which pages have a high bounce rate, track custom events, and retarget viewers on Facebook. The Following methods were included:

Web Analytics

+ Google Analytics

+ Google Tag Manager

+ Custom Events Tracking

+ Facebook Pixel Setup